Chariot
Public Relations, Content & Social Media Strategy
Photo courtesy of Chariot
Chariot is transforming wellness-on-the-go with sustainable travel-friendly products that use ethically-sourced materials with minimal waste.
Building a brand from scratch can be a challenge, but through careful branding initiatives, a compelling narrative about the nomadic female founder, and utilizing social media trends Chariot was able to establish itself in the wellness industry.
The brand seized an opportunity during the COVID pandemic by creating the Road Trip in a Box, to enable travelers to visit the iconic Pacific Coast Highway without leaving their home with handmade travel-inspired scents.