Chariot
Public Relations, Content & Social Media Strategy
Photo courtesy of Chariot
Chariot is transforming wellness on the go with sustainable, travel-friendly products that use ethically sourced materials with minimal waste.
Building a brand from scratch can be challenging. Still, Chariot established itself in the wellness industry through careful branding initiatives, a compelling narrative about its nomadic female founder, and the use of social media trends.
During the COVID pandemic, the brand seized an opportunity by creating the Road Trip in a Box, enabling travelers to visit the iconic Pacific Coast Highway without leaving their homes with handmade travel-inspired scents.