An iconic golf tournament that has hosted the likes of Michael Jordan, Jerry Rice, and Justin Timberlake, the American Century Championship is a high-energy celebrity golf event that regularly draws 50,000+ spectators.

Managing the social media of the tournament, as well as the media room during the week of the event, the event’s following grew significantly throughout my 4-year tenure and communication processes were streamlined for more effective information dissemination leading to additional press coverage.

I worked closely with regional and national media to secure interviews while ensuring the tournament’s stellar reputation.