D2C Content

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Purpose: The content was part of Stix's mission to make golf more accessible and less intimidating, particularly for newer and more diverse audiences entering the game.

Scope: Brand Storytelling | Content Marketing | Editorial Strategy | Audience Development | Consumer Brands | Sports Marketing | SEO Content | Inclusive Communications

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As part of Stix Golf's content and brand strategy, I developed editorial content designed to make golf more approachable, inclusive, and accessible for a new generation of players.

These articles supported a broader effort to challenge traditional perceptions of golf by creating content that appealed to beginners, younger audiences, and individuals who may not have previously seen themselves represented in the sport. Rather than focusing exclusively on equipment or technical instruction, the content emphasized education, accessibility, and culture, helping position Stix as a modern golf brand committed to growing the game.

"The Female Golfers Crushing It Right Now" highlighted prominent women in professional golf and celebrated the growing visibility of female athletes within the sport, while "3 Things to Know When Buying Golf Clubs" simplified a traditionally intimidating purchasing process for new golfers. Together, these pieces demonstrate my ability to blend brand storytelling, audience engagement, and educational content to support brand awareness, customer acquisition, and long-term audience growth.